// Equity-rich homeowners
Mortgage — HELOC.
Equity-rich homeowners seeking HELOCs and home equity loans, matched by credit and property.
Indicative price
$25–$80
per shared lead
Your real cost is set by your bid vs. live competition and floors. Shared leads route to a small, capped set of top bidders.
Set your bid
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Your best rate finder.
Our mortgage leads are generated through QuoteMyMortgage, a dedicated rate-comparison funnel that puts high-intent borrowers in front of you — pre-qualified on credit band, loan amount and property type.
Buy Mortgage — HELOCLead types
What you can buy in Mortgage — HELOC.
Lead qualifications
How every Mortgage — HELOC lead is qualified.
These are the exact questions each prospect answers on the form before they become a lead — so you know precisely who you're buying. Filter on any of them when you set up a campaign.
Credit Range
Loan Amount ($)
Property Type
Every matched lead arrives with these fields filled in, plus name, phone, email and location. Set filters on any field so you only pay for leads that fit.
How it works
Bid. Match. Pay per lead.
Set your terms
Pick your states, filters and the max bid you'll pay per matched lead.
We match in real time
Every incoming lead is scored against live bids, geo and filters — routed the instant it lands.
Pay only for matches
Leads are charged against your prepaid wallet as you win them. No retainers.
Exclusive vs Shared
You choose how you compete.
Sold to you and no one else, priced at our ROI target for that lead — you own the conversation end to end.
Sold to a small, capped set of top bidders. Lower cost per lead — speed-to-lead wins the deal.